About US

About PearlMoon Effect

PearlMoon Effect is a purpose-driven lifestyle brand created to celebrate individuality, inspire self-love, and uplift women around the world. Founded by Bettia Prinston, the brand draws energy and symbolism from two sacred gemstones—Pearl and Moonstone—representing inner wisdom and feminine strength.

At PearlMoon, we believe true beauty begins within. Our thoughtfully curated collections are more than just items—they’re expressions of grace, power, and authenticity. Each piece is crafted to remind you that your body is a treasure, your mind is powerful, and your presence is enough.

Beyond fashion, we are committed to impact. A portion of our efforts goes toward supporting educational opportunities for underprivileged girls in Haiti, because we believe in building futures where every girl can shine.

This is more than a brand. It’s a movement. A mindset. A reminder to stand confidently in your truth and live life with purpose.

Inner Peace. Outer Power.